Olin College

Mobiquity and Franklin W. Olin College of Engineering to Host Conference on Creating a Community of Sustainable Mobile Innovation

Boston’s Leading Executives Assemble to Discuss the Future of Mobile and How to Transform Business Models for Innovation

Mobiquity Inc., (www.mobiquityinc.com) a Wellesley-based professional services firm specializing in the design, build, deployment and analysis of innovative enterprise-class mobile solutions, recently announced it will sponsor an upcoming conference featuring Boston's Leading IT Executives, who will share their insights on how to leverage sustainable mobile innovation for the Enterprise. This two-day event, the fifth bi-annual Olin Innovation Lab (OIL), run by Olin College's External Technology Advisory Board and moderated by futurist, educator and author Thornton May, will take place on September 11-12 at Franklin W. Olin College of Engineering in its Campus Center.

"I'm excited to hear from the vanguard leaders of today as they share their experiences in the industry, and offer insights on how others can leverage these innovative technologies for competitive advantage and added business value," said May.

This unique event offers an intimate platform for IT professionals to deliberate as a community about the shift from the Internet-enabled Enterprise to the world of interactive, all-wireless, work-anywhere Enterprise, and discuss the opportunities that prevail. Workshop participants will hear from key note speakers; Bill Seibel, Founder and CEO of Mobiquity, Roy Rosin, Vice-President of Innovation at Intuit, Chuck Goldman, Founder of Apperian, and Mark J. McKenna, Head of Marketing and Communications, Putnam Investments, all of which are at the forefront of their industry in embracing mobile technology for business advantage. Topics to be discussed include:

• What does innovation rich mobility strategy look like?

• Who is driving the mobility bus?

• What are the security threats?

• What will the next generation of innovators think and do?

"We are now living in the next wave of IT, driven by the explosion of smart devices, everywhere connectivity and innovative applications," said Bill Seibel, CEO and Founder of Mobiquity. "Consumers have been the primary drivers, while most enterprises are playing catch up. It's important to Mobiquity to support organizations such as Olin who are offering venues for IT leaders that provides strategies and tools to forge ahead as innovators in their field."

OIL's goal is to create a cross-industry technology community interested in creating sustained innovation in New England. The event will feature leaders in the technology and marketing as well as college students, who will all share their perspective on how mobile innovation is changing the enterprise and the IT landscape.

You can register for the event and see the complete list of speakers here:

Register at www.olin.edu/innovationlab5/registration

About OIL:

Olin's Innovation Lab is a sponsored event, hosted biannually by Olin College, which aims to further the understanding of how important innovation is in creating the next generation of IT leaders. Olin College's founding tenet is continuous innovation for companies and like-minded organizations.

About Mobiquity

Mobiquity is a professional services firm that partners with enterprises to design, build, deploy and analyze innovative mobile solutions that transform business processes and deliver real ROI. Mobiquity's expertise includes mobile business strategy, experience design, mobile technology development and deployment, analytics, and mobile security services. Co-founded by consulting veteran Bill Seibel (COO, Cambridge Technology Partners, CEO, ZEFER) and leading mobile strategist Dr. Scott Snyder (President, Breakthru Advisors, CEO and President, Decision Strategies International), Mobiquity has teamed the leaders from the client-server and internet waves with those driving innovation in mobile today. To learn more, visit www.mobiquityinc.com.

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